Operator briefing
Finance
What is healthy, what changed, and what to fix next.
Month-to-date operating profit
-$1,939
Sep 2026 is profitable so far on $1,200 of recognized revenue. Treat this as a partial-month view, not a run rate.
Revenue MTD
$1,200
Recognized revenue
Cash
$1,674
Mercury balance
Outbound MRR
$10,200
Fixed retainers only
Gross margin
-123.0%
Current-month model
Do next
Ranked by impact and model confidence
- 1
Map unattributed revenue
$1,461Per-Client GP tab. Review
- 2
Missing send attribution
Russell HealthPer-Client GP tab. Review
- 3
Review transactions
6Needs Review tab. Needs review
- 4
Receipt cleanup
21/857 attached$87,323 missing receipt PDFs. Needs cleanup
Largest unreviewed transactions
PAYMENT ESCROW I
2026-07-21 · revenue
LATE FEE
2026-08-14 · revenue
Scale economics
CAC, payback, churn, and lifetime gross profit assumptions
1 : 0.5 to 0.8
LTGP to CAC range
Scale economics
CAC, payback, churn, and lifetime gross profit assumptions
1 : 0.5 to 0.8
LTGP to CAC range
CAC
$3,104
Spend per acquired outbound client
CAC payback
3.4 mo
Months of average client GP
Monthly churn
37.0%
Churn events divided by client-month exposure
30-day GP
$912
Average gross profit per client month
The floor uses realized tenure from churned clients. The steady-state case uses one divided by monthly churn and is optimistic while the client book is young.
Reference
Finance detail
Open these sections when you need the accounting trail or model assumptions.
Revenue and spend
Business lines, monthly source mix, and operating spend
Revenue and spend
Business lines, monthly source mix, and operating spend
Revenue by source
Outbound
58.1% of revenue
OSG
3.8% of revenue
AI Coaching
19.7% of revenue
Automation
16.2% of revenue
Unattributed
1.3% of revenue
Referral
0.7% of revenue
Unknown
0.2% of revenue
Affiliate
0.1% of revenue
Current-month spend
Client delivery COGS
2.2261 of revenue
Sales & marketing OpEx
0.2632 of revenue
G&A / overhead OpEx
0.0705 of revenue
Taxes OpEx
0.0556 of revenue
Other OpEx
0.0 of revenue
MRR and recognized revenue
Fixed recurring retainers kept separate from cash-basis revenue
MRR and recognized revenue
Fixed recurring retainers kept separate from cash-basis revenue
Monthly outbound MRR
| Month | MRR |
|---|---|
| Apr 2026 | $11,060 |
| May 2026 | $11,960 |
| Jun 2026 | $10,800 |
| Jul 2026 | $16,300 |
| Aug 2026 | $10,200 |
| Sep 2026 | $10,200 |
Recognized outbound revenue
| Type | Recognized |
|---|---|
| Recurring Retainer | $60,270 |
| Recurring Performance / PPL | $3,000 |
| Setup Fee | $2,400 |
| One-Time Project | $0 |
| Unknown | $0 |
Transactions needing review
6 items, ordered by financial impact
6
Transactions needing review
6 items, ordered by financial impact
| Date | Counterparty | Amount | Category | Why |
|---|---|---|---|---|
| 2026-07-21 | PAYMENT ESCROW I | $90 | revenue | EDI PYMNTS marketplace/escrow payout, pending ID |
| 2026-08-14 | LATE FEE | $35 | revenue | unrecognized — confirm classification |
| 2026-08-14 | LATE FEE | -$35 | expense | unrecognized — confirm classification |
| 2026-09-08 | Twilio | -$20 | expense | unrecognized — confirm classification |
| 2026-08-20 | CR ADJ FOR FINANCE CHARGE | $1 | revenue | unrecognized — confirm classification |
| 2026-08-20 | CR ADJ FOR FINANCE CHARGE | $0 | revenue | unrecognized — confirm classification |
Churn history
13 churned of 19 lifetime clients, 1.6 month average tenure
Churn history
13 churned of 19 lifetime clients, 1.6 month average tenure
Active roster
4
Current delivery clients
Churned
13
Lifetime outbound clients
Lifetime churn
68.0%
Currently churned share
Avg tenure
1.6 mo
Churned engagements
| Client | Churned | Tenure | Category | Reason |
|---|---|---|---|---|
| Voltage Recall | 2026-02-10 | 2.2 mo | fit | Client pivoted away from the dental recall offer, ending the cold-email engagement |
| Angela Moonan | 2026-04-22 | 3.2 mo | other | Spring engagement ended after a client-side conversion problem; later re-signed |
| ETI Pro Services | 2026-04-23 | 0.2 mo | fit | Mutual not-a-fit at kickoff; refunded; never launched |
| Brew Apps | 2026-05-14 | 1 mo | delivery | ICP never dialed in (app builders, not buyers); 0 meetings |
| Russell Health | 2026-05-26 | 0.4 mo | fit | Client cold feet; wound down pre-launch |
| Modus | 2026-05-29 | 1 mo | delivery | Wound down after 0 positive replies across 69 replies and roughly 3.4K emails sent |
| Sitewise | 2026-06-11 | 1.1 mo | delivery | Too few meetings (1 on 8.5K sends); churned ~10 days post-launch |
| AllayAI | 2026-06-12 | 1 mo | delivery | 0 meetings on 8.8K sends + bounce kill-switch stall |
| Valuable Insight | 2026-06-25 | 1 mo | fit | Wrong channel: demand-capture offer, ~3K TAM, enterprise-heavy |
| OpsAnalitica | 2026-07-10 | 1.1 mo | delivery | 0 meetings during a short performance-priced validation; Slate offered stop or retainer before renewal, and the client chose stop |
| Social Native | 2026-08-13 | 3.7 mo | fit | Cold outreach did not produce results; Slate ended the engagement after determining the enterprise buyer pool was not a good cold-email fit |
| JR Land & Haul | 2026-08-27 | 3 mo | unknown | Client gave notice on 2026-07-29 that it would not renew after the current billing cycle; no reason was stated. Paid service ended 2026-08-27 |
| Angela Moonan | 2026-08-29 | 2.4 mo | delivery | Client paused on 2026-08-29 after $8,300 of spend produced only a few appointments and only a couple attended |
| Central Plastics | 2026-09-14 | 1.1 mo | fit | Eight positive responses and zero calls after one month of testing |