Finance
2026-07 through 2026-07-10 - model 2026-04 .. 2026-07
Last Model Rebuild
2026-07-10
Core Unit Economics
Gross-profit basis across the full model period. This is the scale test: what one dollar of acquisition spend returns, and how quickly it comes back.
LTGP : CAC return range
1 : 0.7 to 9.1
Each $1 spent to acquire a client currently returns between $0.7 and $9.1 in lifetime gross profit. The range keeps the young-book lifespan assumption visible.
Floor (realized tenure)
$502 LTGP, 1 : 0.7
0.9 month lifespan
Steady-state (1 / churn)
$6,697 LTGP, 1 : 9.1
12 month lifespan
- CAC
- $740
- 30-day GP
- $558
- CAC payback
- 1.3 mo
- Monthly churn
- 8.0%
Sales and marketing spend per acquired client
Average gross profit per client month, not cash collected
Time for average client gross profit to repay CAC
Clients lost per month divided by average active clients
LTGP range: $502 to $6,697. Floor uses realized tenure of churned clients. Steady state uses 1 divided by monthly churn and will be optimistic while the book is young.
Retainer MRR
$12,700
7 paying clients on the roster, PPL fees excluded
Cash
$5,923
from the finance model
Book Gross Margin
77.4%
$10,066 gross profit on $13,000 revenue, trailing 30d
Review Items
0
transactions awaiting categorization
MRR by Client
Live commercial terms from the client roster; margin is the trailing-30d delivery model
| Client | Status | Retainer | PPL fee | Margin 30d |
|---|---|---|---|---|
| ReadMe | onboarding | $3,600/mo | - | 85% |
| Angela Moonan | onboarding | $3,200/mo | - | 89% |
| JR Land & Haul | active | $2,900/mo | - | 84% |
| Social Native | active | $1,000/mo | $300 | 36% |
| OpsAnalitica | active | $1,000/mo | $300 | 97% |
| Rellify | active | $1,000/mo | $300 | 61% |
| Ronin Equity Partners | onboarding | - | $500 | 0% |
| Total | $12,700/mo | + PPL | 77% |
Trailing 3 Months P&L
Complete months from the finance model
| Month | Revenue | OpEx | Op. Profit | Net Margin |
|---|---|---|---|---|
| 2026-04 | $22,919 | -$1,912 | $16,913 | 74.0% |
| 2026-05 | $20,425 | -$274 | $7,411 | 36.0% |
| 2026-06 | $20,136 | -$4,647 | $7,125 | 35.0% |
Revenue by Source
Outbound vs OSG vs AI coaching vs automation, model period 2026-04-01 .. 2026-07-31
Outbound
84.6% of revenue
OSG
3.7% of revenue
AI Coaching
2.7% of revenue
Automation
1.7% of revenue
Unattributed
5.7% of revenue
Other
1.5% of revenue
Affiliate
0.1% of revenue
Monthly Revenue by Source
Stripe charges plus direct deposits, mapped to a business line per client
Profit 2026-07
$2,364
month to date, from the model
Revenue 2026-07
$4,400
month to date, from the model
OpEx 2026-07
$99
month to date, from the model
Model Gross Margin
56.0%
2026-07, of revenue
Monthly Shape
Revenue, operating spend, and profit by month
Operator Queue
Items worth checking first
Review transactions
0Clean - Needs Review tab
Map unattributed revenue
$3,846Review - Per-Client GP tab
Receipt cleanup
21/278 attachedNeeds cleanup - $30,932 missing receipt PDFs
Missing send attribution
Clean - Per-Client GP tab
Spend Mix
Current-month operating spend by area
Client delivery COGS
0.4402 of revenue
Sales & marketing OpEx
0.0043 of revenue
G&A / overhead OpEx
0.0182 of revenue
Taxes OpEx
0.0 of revenue
Other OpEx
0.0 of revenue
Client Economics
All-time revenue by client (model, includes churned)
Churn & Retention
7 churned of 29 lifetime clients - avg tenure 0.9 mo
Active Clients
4
current delivery roster
Churned
7
lifetime, incl. one-off projects
Lifetime Churn
24.0%
Avg Tenure
0.9 mo
| Client | Churned | Tenure | Category | Reason |
|---|---|---|---|---|
| ETI Pro Services | 2026-04-23 | 0.3 mo | fit | Mutual not-a-fit at kickoff; refunded; never launched |
| Brew Apps | 2026-05-14 | 1 mo | delivery | ICP never dialed in (app builders, not buyers); 0 meetings |
| Russell Health | 2026-05-26 | 0.4 mo | fit | Client cold feet; wound down pre-launch |
| Benson Law | 2026-06-10 | 1.8 mo | unknown | Churned despite 18 qualified meetings; reason never captured (reconstruct) |
| Sitewise | 2026-06-11 | 0.7 mo | delivery | Too few meetings (1 on 8.5K sends); churned ~10 days post-launch |
| AllayAI | 2026-06-12 | 1.7 mo | delivery | 0 meetings on 8.8K sends + bounce kill-switch stall |
| Valuable Insight | 2026-06-25 | 0.7 mo | fit | Wrong channel: demand-capture offer, ~3K TAM, enterprise-heavy |
Needs Review
Transactions still requiring a category or source check
| Date | Counterparty | Amount | Category | Why |
|---|---|---|---|---|
| No transactions need review. | ||||